Never without...deodorant


It is not only their smartphone adolescents and young adults do not want to do without in their everyday life. A surprising must-have: deodorant.

At the beginning of puberty, young people experience their own body odour to be rather embarrassing or even disgusting – and the same goes for that of others. An unpleasant smell is to be avoided by all means. In extreme cases, adolescents and young adults are even mobbed because they smell of sweat –
and they mob others because of their body odour.

Most young people therefore do not leave the house without deodorant. It is also a permanent companion in sports and school bags which helps to control some of the unpleasant sensations of the transition to adulthood. 83 percent of adolescents and young adults use deodorant once or several times a day. This is the result of an in-depth psychological-representative study with adolescents and young adults conducted on behalf of IKW – The German Cosmetic, Toiletry, Perfumery and Detergent Association.

For 81 percent, deodorant can even contribute to strengthening their self-esteem. There is a psychologically interesting explanation for this: One’s own body odour is closely linked to the emerging sexuality during puberty. During puberty, young people actually and figuratively get ‘hot’ more frequently. And the body odour gives this away. Attraction and rejection are not least down to pheromones. Deodorant is therefore not only used to conceal the personal smell and instead create a more favourable scent, but also serves to mask the treacherous pheromones. This provides adolescents and young adults not only with more confidence when dealing with friends. They can also play it safe when meeting the opposite sex, avoiding embarrassment and the risk of being rejected because people do not like their smell.

The connection between odour and the transition to adulthood can also be recognized from the fact that deodorants are often a bone of contention between parents and their children: parents often do not like the new scent or perceive it as extremely exaggerated – this is why young people frequently use deodorant in their own room or only after they have left the house.

This is what young people say:

“Deodorants are part of the day-to-day.”

“When I’m with my girlfriend, I do not want to stink.”

“We will leave a note on the table if somebody stinks: “Buy yourself a deodorant.” – You may easily be mobbed.”

“Deodorant leaves me feeling safe.“

“My father always says that it stinks and that I use too much of it – I’m only allowed to use it in my

Deodorant plays a relevant role in the daily life of young people from an early age on. Come secondary school deodorant is used regularly. 24-hour-protection is very important in this respect – in the morning, at noon, in the evening and also in-between.

Is there anything else that is almost as embarrassing as body odour for young people?

Yes – for the boys and girls interviewed in the study, greasy hair is high upon the “scale of embarrassment”, too.

Read more in the press release attached or at

  • 160713_Pressrelease_Never without deodorant (219.88 KB) Download

Cosmetics Europe at the International Congress on European Regulations and Compliance for Cosmetics, 7-8 November 2016


The First International Congress on European Regulations and Compliance for Cosmetics (CRCC2016) will take place from 7-8 November 2016, at the Hilton Prague in Prague, Czech Republic.

This first congress will address areas of regulations and compliance in an exciting and informative manner. With world renowned speakers secured to present groundbreaking news, CRCC2016 will be a congress to be remembered & definitely not to be missed.

Cosmetics Europe will be speaking about Other European Regulatory Framework Applicable to Cosmetics & Borderline Products and Alternatives to Animal Testing.

For more information and to register, please see the dedicated website:


Cosmetics Europe Research newsletter June 2016


Welcome to this year’s first edition of the Cosmetics Europe Research newsletter!

  • This edition focuses on research into alternatives for skin sensitisation and testing strategies. Read more about:
    The development of alternative approaches to animal testing under the Long Range Science Strategy (LRSS) programme (2016-2020)
  • The work of the Cosmetics Europe Skin Tolerance Task Force to strengthen our understanding of how alternative methods can help us identify chemicals causing allergic contact dermatitis (ACD)
  • The International Dialogue for the Evaluation of Allergens: IDEA project

The newsletter will be published twice a year by Cosmetics Europe to bring you the latest news regarding the development of Alternative Approaches to Animal Testing.

Each edition will focus on a particular topic of interest to the Long Range Science Strategy programme.

  • Cosmetics Europe Research Newsletter June 2016 (677.08 KB) Download

Cosmetics Europe elects new Executive Team at the 2016 Annual General Assembly


Cosmetics Europe announces today the election of its Executive Team for the 2016-2018 term of office.

Mr Loïc Armand has been re-elected as President of Cosmetics Europe.

Mr Armand is currently President of L’Oréal France, the French subsidiary of L’Oréal Group. He began his career in 1980 with the Inspection Générale des Finances, in the French Ministry of Finance, before joining L’Oréal Group in 1984. He has been a Board member of COLIPA/Cosmetics Europe since 2001 and President since 2014.

Cosmetics Europe also approved at its General Assembly on 17 June, Vice-Presidents, Mr Charles François Gaudefroy VP Regulatory Affairs of UNILEVER and Ms Marival Diez Director-General of STANPA as well as Treasurer, Ms Isabelle Martin of ESTÉE LAUDER.

Cosmetics Europe would like to thank Ms Petra Hanke-Baier VP R&D, Global Product Stewardship of Procter & Gamble for her dedication and support as Vice President during the 2014-2016 term of office.

With this strong Executive Team I look forward to continuing our work to strengthen Cosmetics Europe as the voice of the cosmetics and personal care industry in Europe. Together, the industry is driven by the same goal: to bring innovation, growth and real and tangible benefits to Europe’s 500 million consumers who use cosmetic and personal care products every day, contributing to wellbeing, healthy lifestyles, and positive self-esteem”, said Loïc Armand, President of Cosmetics Europe.

The Cosmetics Europe’s General Assembly is part of the third Cosmetics Europe Week which took place from 13-17 June in Brussels. Events brought together Cosmetics Europe members, corporate entities, trade organisations, and industry leaders from around the world to discuss the latest trends and challenge of the Cosmetics and Personal Care Industry.

  • Cosmetics Europe elects new Executive Team at the 2016 Annual General Assembly (501.75 KB) Download

Outlook positive as the cosmetics and personal care industry returns to growth


Brussels, June 2016
Contact person: Corina Pîrva,; Jeanette Drielsma,


On the occasion of the third annual Cosmetics Europe Week “Personal Care in a Changing World” taking place from 13-17 June 2016, in Brussels, the European cosmetics and personal care industry has announced positive growth.

Loïc Armand, President of Cosmetics Europe, said “Our industry remains strong and shows signs of growth despite trying economic circumstances. Valued at 77 billion Euros, Europe remains the largest market for cosmetic products in the world. But we should not be complacent. Business is global and to remain competitive in the global market place, we need a Europe that facilitates science and innovation”.

A report prepared for Cosmetics Europe by Risk & Policy Analysts Ltd. (RPA) launched today shows that the “Socio-economic contribution of the European cosmetics industry” is unquestionable.

  • The vast majority of Europe’s 500 million consumers use cosmetics and personal care products contributing to well being and healthy lifestyles, and positive self-esteem every day
  • The European export market totalled 17.2 billion Euros in 2015, with France and Germany accounting for around 53% of total global exports from Europe
  • The strength of the entrepreneurial cosmetics industry lies in its mix of both big and small companies: there are 4,605 SMEs in Europe and this number is growing
  • At least 2 million jobs are supported across the European value chain, with 56% women and 44% men being employed in the cosmetics industry
  • The sector is science driven with more than 26,000 scientists in the industry, covering a diverse range of scientific disciplines

As well as Globalisation, various dynamics of the fast changing world are impacting our cosmetics industry. At the forefront lie major global trends – Digitalisation, Individualisation and Resource Consciousness - which are reshaping consumer behaviour and driving new opportunities.

The third Cosmetics Europe Week marks 40 years of harmonized EU cosmetics legislation and will look ahead to the future and challenges posed by the regulatory environment and these major trends of our time. The Week kicks off with a keynote address to the industry by European Commissioner Elżbieta Bieńkowska, responsible for Internal Market, Industry, Entrepreneurship and SMEs. Additional speakers from the European Commission, SMEs and industry experts will elaborate on their view of harmonized EU Regulation and meeting the needs of a changing world.

“Our vision is of an industry in Europe that is well placed to meet the challenges of the future, and one which remains a flagship of the cosmetics industry worldwide. This is not something we can do alone. Broader cooperation between all stakeholders is paramount to develop partnerships for change and help maintain a supportive European policy and regulatory environment that will enable our industry to flourish and grow”, said John Chave, Director-General, Cosmetics Europe. 

You can read more about our vision for the future in our “Partnership for Change” paper by following this link


See this press release in pdf format

Notes to editors:

  • Find us on LinkedIn and tweet @CosmeticsEur
  • “Socio-economic contribution of the European cosmetics industry” report is available here 
  • Key Facts on the socio-economic contribution of the European cosmetics industry are available here
  • “Partnership for Change” paper is available here
  • Cosmetics Europe “Market Performances 2015 – European Cosmetic, Toiletry & Perfumery Data” is available at 
  • See the main highlights of 2015 in our Annual Activity report at
  • More information about Cosmetics Europe Week is available at #coseuweek16
  • Cosmetics Europe is the European trade association representing the interests of the cosmetics industry. Its membership consists of 27 national associations of the EU Member States and beyond, 16 major international companies, four supporting association members, three supporting corporate members and three correspondent members associated members. Cosmetics Europe represents more than 4,500 companies throughout the EU via the active representation of its member national associations. For more information about “Cosmetics Europe”, please consult our website:

Partnership for Change


The European cosmetics and personal care industry is ready to address a changing world. Are you? Find our more about our Partnership for Change here 


Socio-economic contribution of the European cosmetics industry


The vast majority of Europe’s 500 million consumers use cosmetic and personal care products contributing to well being and healthy lifestyles, and positive self-esteem every day. Ranging from antiperspirants, fragrances, makeup and shampoos, to soaps, sunscreens and toothpastes, cosmetics play an essential role in all stages of our life.

The cosmetics industry makes a significant social and economic contribution to the European economy. The European cosmetics market is valued at 77 billion Euros, making Europe the largest market for cosmetic products in the world.

Trade is a critical component, with trade in cosmetic products and ingredients exceeding 33 billion. 17.2 billion Euros cosmetic products are exported from Europe. Exports are particularly important in countries strongly affected by the Euro crisis, where the cosmetics sector is helping to secure national economic recovery.

The strength of the entrepreneurial cosmetics industry lies in the mix of both big and small companies. There are 4605 SMEs in Europe and the number is growing.

The industry supports at least 2 million jobs across the European value chain, with 56% women and 44% men being employed in the cosmetics industry.

Science drives the industry with more than 26000 scientists being employed in the sector, covering a diverse range of scientific disciplines. Companies operating in the cosmetics industry frequently collaborate with other organizations when they undertake research, where this includes European universities, scientific research institutes, NGOs and start-ups. Total expenditure on R&D in Europe is estimated at 1.27 billion.

The industry places a strong emphasis on ensuring corporate social and environmental responsibility and supporting proactive voluntary and self-regulatory initiatives. The provision of responsible consumer information through the 2012 Cosmetics Europe Charter and Guiding Principles on advertising and marketing communication shows the commitment of the industry to standards for responsible cosmetics advertising in Europe. The industry has also undergone its first independent audit conducted by the European Advertising Standards Alliance (EASA) in 2014/15. The results showed a high compliance level, with 91% of the advertisements of cosmetic products in compliance with all relevant advertising codes/laws.

In view of the public debate and concerns expressed over plastic debris in the marine environment, and given the availability of alternative materials, Cosmetics Europe recommended its membership in October 2015 to discontinue in wash-off cosmetic products placed on the market as of 2020: The use of synthetic, solid plastic particles used for exfoliating and cleansing that are non-biodegradable in the marine environment.

Find out more about the “Socio-economic contribution of the European cosmetics industry” report, check our LinkedIn and tweet @CosmeticsEur.
Discover the key facts about the socio-economic contribution of the European cosmetics industry.


First independent audit of cosmetics industry Charter and Guiding Principles on Responsible Advertising and Marketing Communications shows high compliance level


Cosmetics Europe is delighted to share the results of its first independent audit conducted by the European Advertising Standards Alliance (EASA), of industry’s compliance with the Cosmetics Europe 2012 Charter and Guiding Principles on Responsible Advertising and Marketing Communications. The audit also checked the compliance of advertisements against the national self-regulatory advertising codes and laws as well as the European legal requirements . It was conducted across six representative European countries: France, Hungary, Italy, Poland, Sweden and UK. 

EASA’s audit report finds that 91% of the advertisements of cosmetic products were in compliance with all relevant advertising codes/laws. A total of 1,861 advertisements were reviewed, including 577 television and 1,284 print advertisements aired/published over three month periods – September 2014, March and June 2015.

Dr. Oliver Gray, Director General of EASA commented “We are delighted to have undertaken this first advertisement compliance monitoring for the cosmetics sector on its self-regulatory Charter and Guiding Principles. This was one of the largest surveys of its type ever conducted by EASA and its independent SRO experts at national level. We hope the results will help improve even further responsible advertising practices across Europe.”

Loïc Armand, President of Cosmetics Europe said “The high level of compliance found in the EASA report highlights the effectiveness of self-regulation by the industry and the vital role it plays as a component of the overall EU policy and regulatory system for cosmetics advertising; the system works well!

Nevertheless, our industry is not complacent. Cosmetics Europe is committed to promote continuous improvement of industry’s advertising practices, through compliance with the regulatory and self-regulatory framework and will seek to take learnings from the results of the EASA audit for the future.”

The full report is available in attachment or by following this link:

The press release is available in attachment.

  • 2015 Cosmetics Advertising Audit_Press Release (477.95 KB) Download
  • Cosmetics Advertising Audit 2015 (1.29 MB) Download

Cosmetics Europe Week to focus on personal care in a changing world


Cosmetics Week returns in Brussels from 13 to 17 June 2016. This third edition marks 40 years of harmonized EU cosmetics legislation and will explore major global trends and strategic issues in our growing cosmetics and personal care industry.

This year aims to further develop that through a week-long series of events, which includes the Cosmetics Europe International Regulatory and Scientific Conference on 15-16 June, focusing on key issues in relation to the evolution of the industry’s scientific and regulatory landscape.

John Chave, Director General of Cosmetics Europe said that “the EU cosmetics Regulation is a model for the world, helping to ensure that personal care products meet the needs and expectations of consumers and that – above all – they are safe. Let’s not forget there is much of which the EU can be proud. This year’s Cosmetics Week is a celebration of that, but it is also an opportunity to look into the future. It is important to highlight best practices and raise awareness of what is to expect in the regulatory and scientific environment across the EU and beyond”.

During the 2-day international conference, participants will be able to attend scientific and regulatory breakout sessions led by experts on various topics such as alternatives to animal testing and dealing with chemicals in the absence of animal testing, plastic micro particles, CMR, e-commerce, product environmental footprint and ingredients safety.

For the first time, Cosmetics Europe, in partnership with SEURAT-1 (, will be organizing an exhibition and educational tour tackling main developments and areas relating to animal-free safety assessment. 

Cosmetics Europe Week will also feature one full day of high-level discussions on global trends and international cooperation during the Open Forum “Personal Care in a Changing World” and the International Symposium “Doing Business in China: An Update on Regulatory Developments, E-commerce and Market Access” taking place on 14 June.

John Chave added that “it becomes a growing necessity for our industry to focus on new frontiers in personal care and look at global developments such as the evolution of digitalized markets, new product trends, sustainability and international cooperation in this rapidly changing world. Many industry experts rely on events such as Cosmetics Week to stay informed”.
Cosmetics Week gathers representatives from EU national cosmetics and personal care associations, global cosmetic manufacturers, media, companies, and international representatives from, amongst others, China, Australia, US, Latin America and Canada. In total, 48 countries and hundreds of delegates will be present during the week.

For more information and to register, please visit the event website:

The full press release is available here.

  • Cosmetics Europe Week - Personal Care in a Changing World_press release (471.00 KB) Download

European Commission: the EU is the safest market in the world for hair dyes


"The EU is the safest market in the world for hair dyes", said the European Commission. Read more about it here.


Hair dyes are among the most thoroughly assessed cosmetic products on the market in the European Union today. All hair dyes in the EU must comply with the Cosmetics Regulation which lists colouring ingredients that can be used in hair dye formulations, subject to certain conditions and restrictions. The Cosmetics Regulation also requires manufacturers to include safety warnings on labels for products containing certain substances which can cause sensitisation and allergic skin reactions.

The consumers can therefore be assured that the Commission is constantly vigilant and is continually assessing and managing the risks to keep Europe the safest market in the world for hair dyes and other cosmetic products.

This factsheet is based on 18 Opinions on hair dyes produced by the independent Scientific Committee on Consumer Safety (SCCS 2013-2016).

These opinions are available on the European Commission website.


Register to Cosmetics Europe Week: Personal Care in a Changing World, 13-17 June 2016



From 13-17 June, Cosmetics Europe will celebrate 40 years of harmonized cosmetics legislation across the EU by holding its third Cosmetics Europe Week at The Hotel, in Brussels.

For more information and to register, please visit the event website:

Under this year’s theme “Personal Care in a Changing World”, we will look at future prospects of the industry, and its opportunities and challenges ahead. You will find a draft programme on the website here.

What’s new in 2016?

  • You can explore global trends and current strategic issues facing our industry during the Open Forum “Personal Care in a Changing World” and the International Symposium “Doing Business in China: An Update on Regulatory Developments, E-commerce and Market Access” on 14 June.
  • You can discover latest regulatory and scientific industry insights with the International Regulatory and Scientific Conference taking place on 15 and 16 June:

 “Harmonized EU Regulation: the next 40 years” on 15 June.

“Celebrating Science: +20 years of progress in applying alternatives” on 16 June.

  • You can benefit from scientific and regulatory breakout sessions led by experts during the Regulatory and Scientific Conference! Please don’t forget to register – you can choose one session in the morning and one in the afternoon.
  • Exhibition Zone – you can learn more about alternative safety assessment with the SEURAT-1 exhibition available this year throughout the whole week at The Hotel. A guided educational tour will be organized on 16 June during the second day of the Regulatory and Scientific Conference, with the help of Prof. Michael Schwarz (University of Tuebingen) and Catherine Mahony (P&G) . More information will be available soon on the Cosmetics Week website.
  • Take part in all our networking events: coffee breaks, networking cocktail and meet colleagues from the industry and external stakeholders.
  • General Assembly – Registration is available on the website for the following meetings: AAM, BoD meetings and the Statutory Session. Please note that there are some restrictions in terms of access (see website).


Early bird discounts available until 31 March

If you register to the International Scientific and Regulatory Conference until 31 March, you can benefit from early bird discounts.

Media and Sponsorship Opportunities

You can download our sponsorship brochure here. For more information, please contact us.


SEURAT-1: Painting the future animal-free safety assessment of chemical substances


A €50 million European public–private partnership (PPP) has paved the way to a new era of assessing chemical safety without using animals. SEURAT-1 – Towards the Replacement of In Vivo Repeated Dose Systemic Toxicity Testing – showcased its achievements during a final symposium on 4 December 2015.

The EU's FP7 and Cosmetics Europe each contributed €25 million to the largest PPP initiative in the field. The project has successfully built on collective knowledge, taking advantage of the cross-disciplinary expertise of regulators and scientists from over 70 universities, research institutes and companies. Together they have defined a common research strategy and made a decisive step to overcome fragmentation in the research community. SEURAT-1's work not only meets the specific needs of the cosmetics industry but also contributes to a global safety assessment solution for any chemical.

“SEURAT-1 marks a significant strategic milestone in the journey towards a future of animal-free testing; it leaves a solid foundation on which future initiatives can build,” said John Chave, Director General, Cosmetics Europe. “With our strategic partners, the cosmetics and personal care industry is committed to strengthening our collaboration in this area of research and to continuing our twenty year commitment towards the development of efficient, sustainable and innovative animal-free testing tools.”

The five-year project has delivered a set of tools and technologies, as well as a framework to tie them together. SEURAT-1 teams have together tested the framework with three case studies. 

Replacing traditional animal experiments with predictive toxicology requires a deep and detailed understanding of how chemicals cause adverse effects in humans. SEURAT-1's framework assembles evidence based on mechanisms called adverse outcome pathways (AOPs), which detail the biological steps leading to an adverse health effect, beginning with a molecular initiating event.

Since many chemicals affect the liver, SEURAT-1 scientists have made a concerted effort to understand and monitor different toxicity mechanisms. For example, they have unearthed AOPs for three key liver toxicity mechanisms: fibrosis, steatosis and cholestasis.

SEURAT-1's HeMiBio project has built a miniature device to mimic a human liver using different types of liver cells. The “liver-on-a-chip” uses biosensors to monitor what happens to cells when a chemical passes through. The device can function for over a month and has already been used to increase understanding of toxicity mechanisms for well-known pharmaceuticals. 

Meanwhile, a SEURAT-1 project called NOTOX has developed a 3D liver model for chronic repeated exposure toxicity studies. By combining data on genes, proteins and metabolites, NOTOX scientists have created computer (in silico) models to predict adverse effects in humans.

SEURAT-1 project DETECTIVE has identified a set of biomarkers for liver toxicity to help hunt out chemicals likely to cause liver toxicity. Human liver tissue for testing is in short supply, with most healthy organs destined for transplant. So, for the first time, a cell factory project called SCR&Tox has provided human induced pluripotent stem cells by reprogramming mature cells to become immature and then to form fresh liver cells.

All of SEURAT-1's toxicity data and test protocols are stored in a web-based warehouse called ToxBank, which also houses data from the EU's Joint Research Centre and US chemical screening programmes ToxCast and Tox21. “The current approach to data science lags far behind the practices we need to follow in research programmes and labs, so that we can transfer research to industrial practice. Within the framework of ToxBank and our interactions with many labs across Europe, we believe we have made significant progress in this area, so that methods and data have been captured according to best practices, and will be sustained,” said ToxBank coordinator Barry Hardy from consultancy Douglas Connect.

An open-source database, set up by an in silico toxicology project called COSMOS, also contains data on cosmetics ingredients from many historical toxicology studies. COSMOS has used the database to build computer models to help understand how a chemical is likely to interact with an organism, allowing predictions based solely on chemical structure. The resulting models are freely available. 

Regulatory bodies are increasingly turning to alternative safety testing methods. For example, next April, the European Chemicals Agency (ECHA) will run a topical scientific workshop on new approach methodologies in regulatory science, partly based on SEURAT-1's approach.

The EU's next major alternatives project, called EUToxRisk, will build on SEURAT-1's findings. “The SEURAT-1 project has provided important groundbreaking work to establish a validated toolbox for alternative methods,” said EUToxRisk coordinator Bob van de Water from Leiden University in The Netherlands. “A large proportion will be incorporated within the new EU-ToxRisk project. In addition, the case study concept that was developed within SEURAT-1 will be a central component within EU-ToxRisk,” he added. The Horizon 2020-funded project will develop case studies to test a range of tools and methods that make use of non-animal approaches.

Cosmetics Europe will continue the research efforts, both through its partnership with the EUToxRisk project and through its Long Range Science Strategy programme (2016-2020), which will also use SEURAT-1 knowledge and will play a crucial role in maintaining EU leadership in this area of research. With this programme, the industry aims to develop further alternative test methods and approaches for safety assessment as well as to facilitate their regulatory acceptance.

Note to editor:
For further information: Sara Skogsater, Coach Office
Telephone number: +33 1 53 94 54 60

For more information about SEURAT-1, please visit


ICCR-9 meeting in Brussels


The European Commission and Cosmetics Europe hosted the 9th International Cooperation on Cosmetics Regulation (ICCR-9) meeting from 04-06 November 2015 in Brussels, Belgium.